Bonn Su Min Ta Marie Young, "Tata" started singing and dancing at an early age. At age 11, Tata was chosen from 5,300 other children to be crowned winner of the international division of the nationwide Thailand Junior Singing Contest with her performance of "One Night Only." The victory earned her a contract with Yamaha Music, which started her in the entertainment business.
In 1994, the 14-year-old caught the eye of A&R executives from GMM Grammy, Thailand 's biggest entertainment conglomerate, who offered her a recording contract.
She soon released her debut Thai-language album Amita Tata Young which topped Thai charts and sold more than 1 million copies in less than five months. In celebration of her debut album's sales, a special compilation album was released. The album, titled Tata 1,000,000 Copies Celebration, spawned the hit single Chan Rak Thur (English: I Love You), which sold over one million units as well.
After her first year in the business, she collected a string of awards and accolades, included "Entertainer of the Year" by the Bangkok Press, as well as "Best Recording Artist for 1995", an award for "Music Video of the Year," awards for #1 and #2 "Single of the Year," and "Album of the Year" for Amita Tata Young at the Radio Vote Awards in Thailand.
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Tata was chosen to represent Thailand for the Australian television program World Telly Broadcast, which was broadcast in February 1996. The program was seen by audiences in Australia and throughout Southeast Asia.
In April 1996, Tata held her "Tata Live in Hollywood Concert" at the Hollywood Palladium. In 1997, Tata became the youngest entertainer ever to receive the coveted "Golden Pikkanes God Award", presented by the Musical Artist Association of Thailand under the patronage of the King of Thailand. Following the presentation of the award, she performed a private concert for His Majesty at his summer palace in Chiang Mai.
In 2001, she launched a self-titled album under her new record company TERO Records. The album was an instant hit. Almost all of the album's songs, including "Shot:, "A-bo-da-be", "Tua Saeb," "Wan Jai" and "Keb Chan Wai Yuen Khang Thoe Tham Mai" climbed to the top of the music charts.
In 2003 Tata released her second album with Tero Records called Real TT. She co-produced the album, co-wrote the songs and laid out the concepts. Hits included "Super Fan" and "Yak Keb Thoe Wai Thang Song Khon".
In 2008, Young had one of her singles (Come Rain, Come Shine) featured in the made-for-Wii Dance Dance Revolution game, Dance Dance Revolution Hottest Party 2.
In 2004, Tata released her English-language debut album, I Believe on Columbia Records. The first single from the album was "Sexy, Naughty, Bitchy," which was controversial in Thailand. In Malaysia, she had to change the name of the tune to "Sexy, Naughty, Cheeky," Further single releases from the album included "I Believe" and "Cinderella."
She expanded her reach to India, recording the song, "Dhoom Dhoom," for the soundtrack to a Bollywood movie, Dhoom, which sold over 800,000 units in India.
In Taiwan, Tata became the first Thai artist to be invited to perform at the Golden Melody Awards – Taiwan's equivalent of the Grammy Awards. In Hong Kong, China and Japan, "Sexy, Naughty, Bitchy" and "I Believe" climbed to the top of the charts.
Her second English-language album, Temperature Rising was released in August 2006; its first single was "El Nin-YO!" The album includes songs composed by Diane Warren, Paul McCartney and Natasha Bedingfield.
In 2007, she recorded her single "Zoom" in Simlish for the top-selling PC game The Sims 2: Seasons.
Tata has also had a modeling and acting career. She made her film debut in 1997 in the youth drama The Red Bike Story, which broke records for audience-attendance for the Thai film industry. Her debut earned her the "Best Actress Award (Thailand)" presented at the Fourth Annual Blockbuster Entertainment Awards 1997. She followed that up with two other hit films, O-Negative and Plai Tien.
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